Hero Jones is a marketing professional based in Philadelphia, PA, building experience in creative direction, social media strategy, and storytelling that brings brands to life.
My Work Experience:
Waikiki Beach Services
Marketing Assistant
At Waikiki Beach Services, I supported the Brand Manager in executing multi-platform marketing campaigns across Instagram, Facebook and TikTok. I created and edited engaging content for both Waikiki Beach Services and its sister brand, Waikiki Beachboy, planned photoshoots for seasonal campaigns, and coordinated influencer partnerships that aligned with the brands' values. My work helped increase followers, boost engagement, and strengthen the company’s overall digital presence. In addition to social media, I contributed to SEO strategies and public relations efforts that expanded brand visibility, strengthened community presence, and attracted new audiences.
Velzy Vintage
Social Media Marketing Intern
During my internship with Velzy Vintage, I managed content creation for Instagram, Facebook, and TikTok to elevate the brand’s identity and visibility. I researched market trends and consumer behavior to guide creative direction, supported the styling and execution of brand photoshoots, and contributed to the successful launch of the Urban Outfitters Renewal x Velzy collection. My efforts ensured cohesive storytelling and consistent engagement across platforms.
On the Line
Owner
I founded and managaed On the Line, a vintage clothing brand, overseeing everything from marketing and sales to operations and customer service. I organized and promoted pop-up markets, collaborated with local vendors, and grew the brand through creative Instagram campaigns and grassroots outreach. From product sourcing and merchandising to building customer relationships, I developed hands-on experience in entrepreneurship and brand-growth.