Velzy Vintage × Urban Outfitters “Vintage & Remade” Capsule

Supported the development and launch of the “Vintage & Remade” capsule, an earthy + bold collection of vintage pieces meant to be outfit-repeated. I worked closely with the Velzy Vintage team to help develop the collection of one-of-a-kind, Y2K-inspired pieces curated to “outfit repeat forever and look hot doing it”, merging their surfer aesthetic with Urban Outfitters’ contemporary style across design, marketing, and campaign content

Key contributions and responsibilities:

• Collaborated on creative direction for the announcement photoshoot, product photography, and promotional video, ensuring visual consistency and aesthetic alignment.

• Assisted in set design and styling to create an environment that conveyed the collection’s vintage-meets-modern sensibility.

• Contributed to product curation: hand-selecting vintage pieces that aligned with both Velzy Vintage's ethos and Urban Outfitters’ lifestyle brand identity.

• Styled pieces and shaped visual storytelling across digital content, reinforcing brand narrative and collection themes.

• Supported and helped execute a cohesive social media campaign to launch the collection — building awareness, engagement, and brand cohesion.

Impact & Skills Demonstrated:

• Gained hands-on experience in sustainable and upcycled garment curation, valuable industry insight into ethical design, and retail collaboration.

• Developed creative direction, styling, and visual storytelling skills, which are crucial for strong brand identity and marketing consistency.

• Strengthened product selection and aesthetic curation proficiency, balancing vintage sensibility with modern retail needs.

• Enhanced social media and digital-marketing execution skills, bridging content creation, brand narrative, and audience engagement.